Aveeno first became famous for its bath treatments back in 1945, during which the company was known for finding natural ways of making skin feel softer and more moisturized. In 2002, Aveeno developed a line of products for facial skin, including its Positively Radiant wrinkle cream.
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Aveeno Positively Radiant
All Aveeno products apparently take advantage of its patented Total Soy Complex and blend it with a combination of botanical ingredients known for their ability to help promote radiant skin.
Total Soy Complex is a specially processed blend of soybean extract and oils. According to Aveeno, this ingredient helps deliver soy-based proteins into the skin in the hopes of strengthening the key fibres for youthful skin, including collagen and elastin.
The company claims that this soy-based complex is hypoallergenic, but considering the recent rise in soy allergies among the general public, we caution those with sensitivities to check with a physician before using this product.
Aveeno Positively Radiant also contains Vitamin B5 and Vitamin E, which are supposed to provide antioxidant protection for the skin. While both ingredients have in fact been shown to help keep skin resistant to free radicals caused by air pollutants, sun damage and other damaging compounds, they are being used less often than 10 years ago, since newer antioxidants from natural sources (such as Green Tea, White Tea and Grape Seed Extract) may be more effective and non-synthetic.
- Total Soy Complex does seem to have a moisturizing effect on the skin
- Research on wrinkle reduction seems limited
- No customer testimonials
- No free trial offered
Based on our analysis of Aveeno Positively Radiant, it seems that the product would make a good choice as a backup or support formula to assist another wrinkle reducer. But as a wrinkle reducer itself, the formula seems a bit weak. In addition, the AntiAging-Reviews.com research team feels more comfortable with products that let you try it before you buy it, giving consumers the best chance to see for themselves if a product truly reduces wrinkles and fine lines.